This year’s edition of Fruit Attraction, the leading international event in the fruit and vegetable sector, has been a success for Myrtea as it has allowed us to present our new line of Myrtea Teen Leaf products: The efficient solution for the fruit and vegetable market. the cut ones: a range of whole leaf and harvestable varieties, ready for export to any part of the world. 

Myrtea Teen Leaf have mechanized transplanting and mechanized harvesting and incorporate Knox genetics to delay leaf oxidation. After cutting the machine, the leaves that will fill the fresh-cut bags are removed.

stand fruit attraction 2024

Additionally, during the fair, we demonstrated our commitment to innovation, strengthened relationships with clients and promoted relationships with new clients.

Fruit Attraction 2024 breaks participation records


Fruit Attraction closed its 16th edition on October 10 with a historical record of participation. A total of 117,370 professionals from 145 countries attended this call, registering an increase of 13% compared to the previous year.

The international segment represented 45% of total occupancy, attracting participation from 59 countries and expanding its surface area by 22.5%.

Our participation in Fruit Attraction 2024 has been a resounding success, marking another milestone in our history in the agri-food sector. We remain committed to excellence, sustainability and innovation in the production and distribution of vegetables, fruits and vegetables.

See you without a doubt in the next edition. Thanks for joining us!